“Of all the products, applications and services that I’ve seen during my years in the real estate business, RealPrice is the real deal!”

“I’m confident you’ll find RealPrice to be the best CMA tool for real estate agents available today.”

Gary Clark

Broker-in-Charge, Howard Perry & Walston Realtors at North Hills

Features to help you win more clients…


The most thorough CMA analysis in the industry gives you and your clients real confidence in your pricing.


Full color photos, charts and tables. Print, save, PDF or email complete reports or just the parts you want.


Determines the maximum safe list price …and just how much money overpricing will cost your client.


Automated processes save you a ton of time, but YOU control the data, the calculations and the output.


Real time total inventory, as well as the competitive inventory in your price range.


Calculated for any local area or neighborhood you want. The differences will surprise you.


RealPrice identifies the best timing for the offer and how much of a discount to expect.


More success. More knowledge, more confidence, more listings, more buyers, more closings.


No comps? No problem. Use this technique to determine the best asking price or offer price.


For home sales and prices in the local area or neighborhood that is most important to your client.

An almost complete list of RealPrice capabilities…

Select Report Color Schemes

Add Picture/Logo to Reports

Change Defaults

Appreciated Subject Value


Manual Search

User Controlled Search Criteria

Auto Load Data

Easily Change Data

Selective Load Options

Easy to Use Layouts

Enlarge Pictures

Change Pictures

Edit Data

Error Notifications

Optional Adjustments


Account for Seller Concessions


Use Actives as Comps

Agent Remarks on Comps

Map Comps

Notable Properties

Print Basic Assumptions

Evaluate Comps

Reasonability Tests

User Controlled Assumptions

Actual Neighborhood Appreciation

Comp Appreciation/Depreciation

Localized Price Limits

Automated Adjustments

User Controlled Adjustments

Fractional Values

Negative Values

Unlimited Additional Adjustments

Automated User Controlled Weighting

Percent Total Adjustments

Percent Net Adjustments

User Default Sets

Color Coded Changes

Edit Raw Data

User Controlled Chart Data

Preview Charts and Data

Backup Data

One Page Summary

Uses MLS Data

Sequential Operation

Correct MLS Data Errors

Maximum User Flexibility

Price Without Comps

Price Range Options

Multiple Value Calculations

Relative Replacement Values

Median and Average Comps

User Controls Data Selection

Lot Size Adjustment Options

Correct and Incorrect Pricing

Complete Pricing History

Sales History

Local Market Stats

Local Market Trends

Total User Control of Process

Complete Residential Analysis Report

Summary Report

Price Limits and Penalties Report

Total Adjustments

Net Adjustments

Market Position

Absorption Rates

” When I was a new to the business, RealPrice boosted my confidence by making me a quick expert on my target market and an effective presenter to the clients with its data-rich yet easy-to-understand reports.”

“I continue to have much success getting listings using RealPrice.”

Karyn Cho

Broker, RealEstate Experts